SAWS Case Study
Situation: SAWS to launch the Waterful branding campaign to help educate consumers on all that SAWS provides to the community.
Strategy: The integrated campaign, which emphasized the importance of water and sewer service in our daily lives, included three television spots (English and Spanish), 5 print ads and 15 radio spots, a campaign web landing page, and social media activations that included video from community leaders talking about how water support their respective industries.
Impact: National media coverage generated in USA Today touting the SAWS conservation program. Successful public relations and crisis communication support that includes helping with rate increases, water management plan updates, new water supply announcements, news conferences and much more.
